How SOKONI Works

SOKONI is 37 Oaks’ commerce development learning laboratory. We help small businesses grow into new channels and new markets through our ecommerce & retail platforms. 

Our philosophy includes 2 steps...



Entrepreneurs learn the fundamentals of operating successful product-based businesses through our  37 Oaks University courses, coaching, curriculums & programming.



Entrepreneurs apply learnings and insights from 37 Oaks University programs to the SOKONI platform. Here, we simulate real life experiences for ecommerce and/or retail growth with the support and coaching of experts & mentors.


Interested In SOKONI?

Economic Development Organizations

SOKONI partners with economic development & community based organizations; municipalities; accelerators; incubators; cohorts and other programs around the country that aim to strengthen and revitalize communities through local commerce. 


SOKONI will work to understand the collective needs of your neighborhood businesses, then develop a program to support your needs. To schedule a consultation, email

Small Business Owners & Entrepreneurs

SOKONI programs are delivered in partnership with organizations that are committed to strengthening and revitalizing their communities through local commerce.  


Check out our existing programming to see if there is a market opportunity in your area. 


Join our email list to receive alerts when new SOKONI programs become available in your area. 

Businesses Best For SOKONI


Growing, product-based businesses in "shelf-stable" categories such as food, beauty, fashion, accessories, home, art, etc.


Fully committed to learning, investing and growing a profitable, sustainable and scalable ecommerce and/or retail business. 


Developed a strong community of customers and supporters  through events, marketing and other engagements. 


Established market traction  through with growing product sales and experience.

What Brand's Are Saying

Spa and Beauty Products

Beauty Brand

"Being a part of the SOKONI Holiday Pop-up Shop was a very rewarding experience. My brand was able to reach a new and possibly otherwise, unattainable demographic."

Beer Delivery

Beverage Brand

My experience with Sokoni was nothing short of amazing. When I tell you that you will fall in love with this pop-up shop is an understatement. From the winter wonderland decor to all the awesome vendors. Sokoni at Christmas time is a must!!! 

Fashion Accessories

Fashion & Accessory Brand

We participated in the SOKONI pop-up and were very pleased! 37 Oaks did a great job communicating pop-up details and logistics.  The expectations were clear and the move-in and move-out process was very easy. The store was set up beautifully. 

Also, it was great to have a dedicated store manager for the pop-up.  This eliminated the need for each vendor to staff the store, which can be difficult when you have other retail locations or don't live nearby. The SOKONI manager truly knew about every single brand and was able to sell it to customers. At the end of the pop-up, we were able to look at what was sold, which helped us to refine our in-store inventory.  Overall great experience!


How does it work?

SOKONI partners with community organizations that want to strengthen and revitalize their communities through local commerce.  We work with them to create a custom solution that caters to the unique needs of the businesses within their corridors and programs. Our solutions include the SOKONI platform; 37 Oaks University courses; coaching & mentoring. Sign up for email list to receive alerts on new programs in your area. 

How do I find out about SOKONI program details?

Each SOKONI program is different. Details will be disclosed as each program launches.

Still have questions? Let's talk.